Social Media Series: LinkedIn

social media series

I’ve always read articles and heard people say that LinkedIn is a great resource for networking, and finding a job, but I never understood how to use it – until now. Last time we talked about Twitter, and today I will show you how easy it is to use LinkedIn to promote your brand, network, and find a job.

What is LinkedIn?

It is a social media site used by professionals and companies to network, research companies, find a job, and connect with others. It’s like Facebook, but for professionals.


To network with others, you want to join groups that represent your interests, or career industry. For example, I am a part of the PR Intern and Young PR Pros groups because that is the industry I want to work in. All you have to do is enter your industry in the search bar and see which groups are listed then join the ones you like.

Also, you can join groups based on your affiliations. If you are a part of a professional network, you can join that LinkedIn group. Some examples of these types of groups are: college/alumni groups, employees of a company, and national professional networks.

Promoting your brand;

LinkedIn is a great source for promoting your brand because there are so many professionals on LinkedIn. You can share articles about your industry, or if you have a blog share posts from your blog, similar to what you would do on Twitter, but without being confined to 140 characters.

Finding  a job:

First, you need to make sure your profile is complete. You should have a professional (or as close as you can get to professional) head shot, your resume, and your school. Then you can follow companies you want to work for and they will post when they are hiring. Or, you can use the search bar and type in a position or field you want to work in and see what jobs come up. Usually, the company provides instructions for how to apply, or leave a contact email that you can contact for more information.

There you have it! I hope I helped you understand how to use LinkedIn, and if you have any questions leave them in the comments below.


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