Yes, you read the title correctly. On Monday nights, many of us give in to our guilty pleasure of watching Love and Hip Hop Atlanta, and last night was no different. Judging by reactions on twitter, people are appalled by Kirk Frost’s actions towards his wife, Rasheeda (for those of you who don’t know, he cheated on his pregnant wife on national television). This is a prime example of how not being in control of your brand can be detrimental.
What can we learn from Kirk?
Though we aren’t on a reality show like Kirk, we do have social media and share aspects of our lives on these sites for others to see, so we can learn from his mistake: think before you post. When you have a personal brand, everything you tweet, post, and share is a reflection on you. So instead of posting that picture of you drinking at a bar, post a picture of yourself at a networking event. Not sure if something is appropriate to post or not? Use this tip from Emmelie De La Cruz, a personal branding consultant and someone who I admire, “if you wouldn’t say it [or show it] to your boss, then don’t post it”.
It is not uncommon for employers to check their employees social media channels, and many people have been fired for posting inappropriate content. Also, one of the the most important things for building your brand is consistency, and if you are trying to build a personal brand, but occasionally post inappropriate content, people won’t know what to expect from you and are less likely to follow your brand.
Do you have any questions? Leave them in the comment section below, or chat with me on twitter @tiaj42