I always see people using social media the wrong way (more on that later), so I decided to create a series of posts that will feature a different social media site each week, and I will tell you how to use it to promote your brand. This week is all about twitter.
What is twitter?
Twitter is a social media site that allows you to make posts (called tweets) of up to 140 characters, share links and photos, and participate in conversations (called twitter chats) using hashtags.
How do I use it?
You can use twitter to network, promote your brand, or even get a job!
There are so many influential people on twitter that you can connect with by simply using the search feature. You type in the field you are interested in, and a list of twitter users that talk about that field will be listed. Then you look through their timeline and see if it is someone who you want to follow. Don’t forget to reach out to them and make a connection (e.x. “hey (insert twitter name here) your tweets are so inspirational because I want to be in the (enter your career/ interest field here) industry” and you build a relationship from there. But remember, building relationships take work so remember to keep reaching out to the person to keep in contact.
Your twitter page is a reflection of your brand so you want to make sure it is sending the message you want to send. You can use twitter to tweet breaking news in your industry, articles written about it, or any advice you may have. Also, don’t feel that you need to be 100% professional, if you do, you run the risk of sounding stiff and fake. When people follow your brand, they want to know about you as a person too, but make sure what you share about your personal life is appropriate. Try to maintain at least a 70% professional to 30% personal ratio in your tweets.
Finding a job
I’ve heard of people who have gotten hired from twitter read this article about it and I’m going to give you some tips that may help you.
1. Do a twitter search of the industry you want to work in (#finance, #sales, #advertising, etc)
2. Make a list of companies you want to work for and follow the company’s page, the CEO’s page, and, if you can, the person doing the hiring. This is extra but you can try to find a person working in the position you desire you to be in, so you can get an idea of what they do. Following these people will help you find out when they are hiring, and you can even tweet them and build connections like we discussed.
3. Tweet about you skills, share interesting articles, and interact with people, which is what you are already doing if you are promoting your brand correctly.
I hope you’ve learned something new about twitter, and if you have any questions, leave them in the comments section below.